Articles and analysis by Denis Zhurba.https://www.plsfix.co.uk/https://www.plsfix.co.uk/writing/ai-ml-crm-2026/https://www.plsfix.co.uk/writing/ai-ml-crm-2026/A practitioner's read on the achievable band for AI/ML-driven CRM — the four platform shapes, the lifecycle of a single message, and where predictive and generative models each earn their keep, anchored to the public results that bound every number.Wed, 24 Jun 2026 00:00:00 GMThttps://www.plsfix.co.uk/writing/generative-ai-comms/https://www.plsfix.co.uk/writing/generative-ai-comms/Generation was never the bottleneck — selection is. The pipeline that turns a thousand raw variants into copy that performs: generate under category control, gate with cheap deterministic checks, then an LLM judge on a rubric, then a reward model that selects, then rotation and A/B — and the one loop you must never close.Thu, 25 Jun 2026 00:00:00 GMThttps://hackernoon.com/the-future-of-buyer-engagement-platforms-hyper-personalization-with-aihttps://hackernoon.com/the-future-of-buyer-engagement-platforms-hyper-personalization-with-aiHow modern buyer-engagement platforms use AI to decide — in real time — who gets a message, what it says, and when and where it lands: the trigger → modeling → content → orchestration → placement → feedback loop, the four personalization layers, and the results benchmarks. Published on HackerNoon.Mon, 01 Sep 2025 00:00:00 GMThttps://hackernoon.com/why-85percent-of-health-and-fitness-apps-never-reach-$1k-mtr-and-how-to-build-one-that-doeshttps://hackernoon.com/why-85percent-of-health-and-fitness-apps-never-reach-$1k-mtr-and-how-to-build-one-that-doesA tactical playbook for taking a consumer health & fitness subscription app from 0 to $1k to $10k monthly tracked revenue — discovery, MVP definition, build stack, store launch, and exit benchmarks, with the unit-economics maths. Published on HackerNoon.Wed, 01 Jan 2025 00:00:00 GMThttps://www.plsfix.co.uk/writing/messenger-ai-ml/https://www.plsfix.co.uk/writing/messenger-ai-ml/On a transactional marketplace the messenger is the conversion engine, not a chat feature — every buyer–seller conversation is a near-deal. A practitioner's account of the AI/ML behind it: intent and inbox ranking, suggested replies, price and negotiation, the agreement signal that stands in for off-platform deals, generative assistants, and the trust layer underneath.Thu, 25 Jun 2026 00:00:00 GMThttps://www.plsfix.co.uk/writing/run-the-comms-stack/https://www.plsfix.co.uk/writing/run-the-comms-stack/A five-minute companion to the AI/ML CRM article: write the push copy, tune the ranker, and balance a week of sends against a live reward model — every send banks uplift and spends unsubscribe budget.Wed, 24 Jun 2026 00:00:00 GMThttps://www.sostav.ru/blogs/273298/45082https://www.sostav.ru/blogs/273298/45082A practitioner's guide to the hard and soft skills a product manager needs — the three PM archetypes (technical, general, growth), product-building, monetisation, and the leadership skills that matter most at senior level. Published on Sostav.ru (in Russian).Thu, 04 Apr 2024 00:00:00 GMT