Denis Zhurba
Consulting and strategy → hacked a consumer AI/ML startup → AI/ML product leadership.
- Currently
- Principal Product Manager / Head of Product — International Expansion: product end-to-end — growth, monetisation, the AI/ML roadmap
- Previously
- led AI-driven communications at Avito, founded BOXR (a consumer AI coaching app), product & strategy at VK, strategy consulting at EY-Parthenon
- Studied
- MBA, London Business School
- Writing
- I write about AI/ML & product on HackerNoon
Stuff I've written
- A practitioner's read on the achievable band for AI/ML-driven CRM — the four platform shapes, the lifecycle of a single message, and where predictive and generative models each earn their keep, anchored to the public results that bound every number.
- On a transactional marketplace the messenger is the conversion engine, not a chat feature — every buyer–seller conversation is a near-deal. A practitioner's account of the AI/ML behind it: intent and inbox ranking, suggested replies, price and negotiation, the agreement signal that stands in for off-platform deals, generative assistants, and the trust layer underneath.
- Generation was never the bottleneck — selection is. The pipeline that turns a thousand raw variants into copy that performs: generate under category control, gate with cheap deterministic checks, then an LLM judge on a rubric, then a reward model that selects, then rotation and A/B — and the one loop you must never close.
- How modern buyer-engagement platforms use AI to decide — in real time — who gets a message, what it says, and when and where it lands: the trigger → modeling → content → orchestration → placement → feedback loop, the four personalization layers, and the results benchmarks. Published on HackerNoon.
Nine years delivering business results with AI/ML — 0→1 to 100M+ users, P&L owned, and the teams behind it.